They were showing a lady who was "raiding" her fridge at night... First she looks at this giant chocolate cake with a tiny slice missing, and then she decides to eat healthy by choosing Special K instead of the cake...
I wish I could give you an exact quote, but the slogan was something to the effect of:
"Next time you are thinking of eating something in the middle of the night, make sure it's Special K, since that's so much better for you....."
Well, I guess that's kind of true, but it is so much healthier just to work on that bad habit of night eating.... I guess they are trying to capitalize on this phenomenon... The message that they are sending is very subtle, but it almost *encourages* and enables that bad habit (which I am all too familiar with, but it's getting much better in recent months....)
It's like saying "Keep overeating and all that bad stuff, as long as it's our "healthy" product, you should feel okay with that...."
Lame....
I've personally been really trying to go for water when these urges hit...
Love, Peace and Crispy flakes,,,,,
![Cool 8)](./images/smilies/icon_cool.gif)