For me, being hungry outside of meal times did reduce as I spent more weeks on No S and my body got used to the new schedule. Remember you've been used to a drip feed of calories and your body will need time to adjust to the change. However, I now consider it normal to feel hungry in the hour or so before a scheduled meal. That's how it is supposed to be - when you arrive at meal time hungry, your meal is welcome and delicious!
If the 11am hunger is ruining the plan for you, there are a few things you can try:
1. Gingerpie has already touched on eating a larger breakfast or changing breakfast foods. Don't fall into the trap of trying to eat smaller or "diet" meals when starting out on No S.
2. Move your meal times (if that works for your schedule), i.e. eat breakfast later or your lunch earlier. I often delay my breakfast for quite some time after I wake, otherwise I'm not hungry for it and also the gap until lunch is too long.
3. Distract yourself with a consuming and incompatible task - for example, I can often "forget" about hunger for an hour or so if I am absorbed in something at work, or swimming with my son, or out walking my dog. Give your schedule some thought - is your hunger coinciding with a time of day when you are bored or at a loose end?
4. Try a hot tea or coffee (with milk and sugar if that's how you take it) when the worst hunger strikes. That might get you over the extra hour until lunch.
5. If 4. doesn't work, try a small glass of milk (I drink full cream). Yes, it may still have the same calories as a snack, but it is getting you out of the habit of eating outside of mealtimes. You can phase it out after a few weeks if you stop needing it.
If none of these work, I know some posters who scheduled a small, contained snack at the specific time of day they found hardest (11am, 4pm). Then, once the other habits were solidly in place, they slowly phased out the additional mini-meal.
Good luck! Hopefully your body and brain will eventually get used to the idea that 3 square meals a day is plenty of food. Hunger is not an emergency, and another good and satisfying meal is only a few hours away
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